FMR is a psychedelic rock band built around one idea: live the moment before it fades.

Created as part of a conceptual branding project, FMR promotes presence and impermanence. For the release of its latest album, the band embraces the fleeting nature of time and invites listeners to close their eyes and truly feel the music.

The visual identity translates this mindset. Blurry, fading images reflect how memories shift and dissolve. Nothing is fixed. Everything moves. The name itself—FMR, short for "éphémère"—reminds us that everything passes.

Design Annaëlle Quionquion
Photography Pinterest
Copy Annaëlle Quionquion