On the road to net positive.

N+ is a growing community of individuals who turn opportunities into action. Built on the foundations of the former Fututerians network, it expands beyond a yearly dinner to become an ongoing movement focused on positive impact. From entrepreneurs and creatives to producers and experts, everyone is invited to take part.

The brand refresh aimed to transform an existing identity into something larger, more inclusive, and future-facing. To retain brand recognition, the original “F” from Fututerians was reimagined as a “+” symbol, marking the shift from passive connection to active contribution.

The new identity is bold, vibrant, and flexible. The updated logo is simple and adaptable across platforms, while the “+” icon becomes the emblem of the movement. It works as a standalone mark, a pattern, and a visual connector across content.

Four new core colors bring warmth and appetite to the brand, referencing the shared dinner experience that remains central to N+. Hand-drawn illustrations bring initiatives to life. Each one represents a real project within the network, adding a human and expressive layer to the visual system.

Head of design Sven Thierie
Creative director Remco Marinus
Designer Annaëlle Quionquion
Illustrations Sven Thierie
Agency Havas Lemz
Client Deloitte